Honouring Dress Purple Day 2020

Dress Purple Day 2020 News Header

Today, October 27th, marks Dress Purple Day, an annual Provincial occasion that raises awareness of the important role that individuals and organizations play in supporting vulnerable children, youth and families. Participants across the Province are encouraged to dress purple to demonstrate that they’re a part of a community that cares.

In honour of Dress Purple Day, this year the Ontario Association of Children’s Aid Societies (OACAS) commissioned a new study to understand the real impact COVID-19 is having on families in need.

The study revealed that:

  • 59% of Torontonians know at least one family during the pandemic who requires support from social service providers
  • 65% of Torontonians are unsure how to help a family in their community access services if they knew they were in need of support
  • 60% of Torontonians are unsure of how to access the right supportive services if their family/household was in need of support

These study findings illustrate that Toronto families need a greater understanding as to where and who they can go to for support, and the resources available to them. That’s why this year’s Dress Purple Day Campaign focused on bringing together community members, social service providers, government and educational institutions to wear purple and share how families can access their assistance. Throughout October, CAS of Toronto has worked alongside partners across the City in a united message that help is available to children, youth and their caregivers including Toronto District School Board, Child Youth and Advocacy Centre, Women’s Habitat and Family Violence Services at the Child Development Institute.

For more information about the supports available to you or a family in need, visit OACAS’ website and the City of Toronto’s website for Ontario and City-specific resources and social service organizations that are ready to help.

If you’re a young person in need, a caregiver seeking assistance, or a community member concerned about a child’s safety, call CAS of Toronto at 416-924-4646 for support. Your call will be answered 24 hours a day, 7 days a week.